Privacy

The Rugby AI app

What we do with your stuff

You film yourself doing a rugby drill. We look at the film, give you a score, and tell you one thing to work on. Here is exactly what happens to everything you give us.

What stays on your phone

Most of what the app knows about you never leaves your device.

Your player card is your position, your preferred hand, your sex, your height, your weight and any rating you give yourself. All of it stays on the phone. So do your challenge self-reports. We never receive any of it, we could not look it up if we wanted to, and deleting the app deletes it.

What leaves your phone

Your film only leaves your phone when you choose to analyze a clip. When you do, three things reach us:

• The video you chose. We use it to produce your score and for nothing else.
• Your score, and the check it belongs to, so your history and your comparisons work.
• An anonymous ID. The app makes one up for itself the first time it needs one. It is not an account, nobody asks you to create one, and it holds no name, no email and no phone number. It tells us that two checks came from the same phone. It does not tell us who you are.

From version 1.1, the app also sends a short record of which screens you use. That has its own section below, How you use the app.

To give you a score, still frames from your video are sent to Google, who run the model for us under a paid agreement. Your footage is not used to train anyone’s model, and the anonymous ID is not sent with it. So the frames arrive at Google with nothing attached that points back at you.

Like most app servers, ours keeps a short technical log of requests for 30 days: the time, what was asked for, the IP address, and the app and iOS version your phone reports. It helps us keep the app running. We do not use it to work out where you are, and your chats with Coach Ellis are left out of it.

Your videos

We keep your video for 30 days, then it deletes itself automatically. Not “we try to delete it”. It is set up so it goes on its own. If an upload arrives damaged, it is deleted straight away rather than waiting out the 30 days.

Your video keeps its sound. When you film in the app, the microphone records along with the camera so the clip plays back normally, and that sound is stored with the video for the same 30 days. The scoring never listens to it: it only looks at still pictures from the film. Coach Ellis never gets the film at all.

Your video is stored on computers in the United States. If you live in the UK, that means your film travels to America to be looked at. We are telling you because you should know, not because you have to do anything about it.

Nobody browses your videos. They are not public. They are not shown to other players.

Your scores

We keep your scores while you are using the app. If you stop using it for two years, they delete themselves.

The clock starts from the last time you used the app, not from when you got the score. So if you keep training, your history stays as long as you want it. If you walk away and never come back, it clears itself out after two years.

Here is the honest reason we keep them at all: the whole point of this app is showing you that you got better. If we deleted your scores every month, we could not show you that your passing is sharper than it was in March.

If you would rather we did not keep them, you can delete your account and they go.

Talking to Coach Ellis

We do not save what you say to Ellis on our computers. We keep a note of when you talked to her, so we can count your messages against your daily limit. We do not keep what you said, and we could not go back and read it.

Your phone may keep the conversation you are currently having so you can scroll up in it. If that changes, this page changes with it.

But here is the part you should know. Ellis is powered by an AI system built by Google. So when you type a message, it goes to Google to get an answer. We do not tell Google who you are when we send it.

We pay Google for this, and paying changes the rules in your favour. Under the terms for the paid service, Google does not use your messages to train their AI. They keep a copy for a while to check nobody is abusing the system, and then it goes. Google’s terms do not say exactly how long, so we are not going to put a number here that we cannot stand behind.

So: we do not keep it, Google does not know it was you, and Google does not learn from it. But it does leave your phone. Do not type anything into Ellis you would not want a stranger to read. That is good advice for any AI chat, not just ours.

One more thing travels with your message, and it is not your location. The app sends the region your phone is set to, a two-letter code like GB or US. That is a setting you can change, not a place. There is no GPS, no map, and nothing that works out where your internet connection is.

It stops with us. It never goes to Google. It is there for one reason: if you ever tell Ellis something that needs a real person rather than a coaching app, she can name a helpline for your country instead of a number that does not work where you live. We do not keep the region, and we keep no record of that conversation at all.

How you use the app

From version 1.1, the app keeps a short record of what you do in it, so we can see where people get stuck and fix it. It is things like: which setup screens you reached, whether you tried a sample clip or your own film, whether a clip was turned away before it uploaded and which rule turned it away, when the plan screen appeared and what you tapped on it, whether you opened Coach Ellis, and whether you opened the app that day.

Every item is picked from a fixed list. None of it is anything you typed, said or filmed. It does not include your score, your player card, what you said to Ellis, your phone’s model or your location.

It is tied to the same anonymous ID described above. That tells us two of these came from the same phone. It does not tell us who you are.

Before you answer the age question, nothing about how you use the app is tied to you. The one exception is a subscription the phone already holds: when the app checks it at launch, we keep a record of that subscription against your anonymous ID. For the welcome screen, the demo, the age question itself and the screen an under-13 answer sees, the app adds one to a count for that day, and that is all. There is no ID on it, so it cannot be linked to a phone or a person. If you answer under 13, nothing about you is recorded, only that one more person saw that screen that day.

We keep this record for 180 days, then it deletes itself. It is stored in a Google database, the same way your scores are. It is not sold, not shared, not used for ads, and not used to follow you into other apps or websites. Nothing outside Rugby AI reads it.

What we do not do

• We do not sell your data. Not to anyone, not ever. We do not share it either.
• We do not track where you are. The app never asks for your location: no GPS, no map, no working out where your connection is. A video you pick from your library can carry the place it was filmed. We remove that when it reaches us, and we never send it to Google. The app does send the region your phone is set to when you message Ellis, which is a setting rather than a place, and that is explained above.
• We do not show you ads, so nothing you do here is used to target you.
• We do not have a parent account. Your conversations with Ellis are yours. Whoever pays for the app, a parent included, cannot read them.

Who else gets anything

Two companies, and that is the whole list. Google does several separate jobs, so it is worth naming them separately:

• Google, storing your video. The 30-day bucket is theirs, on computers in the United States. That is the same US storage described above.
• Google, scoring your film. The still frames go to Google’s model to produce your score, with the anonymous ID left behind.
• Google, storing your scores. Your score history lives in a Google database.
• Google, storing the record of how you use the app. From version 1.1, the short record described in How you use the app lives in the same kind of Google database.
• Google, powering Coach Ellis. The AI that answers you, as described above.
• RevenueCat. Handles subscriptions, so it knows whether you have paid. Its code in the app also sends an ID that Apple gives each app on your phone, plus basic details such as your iPhone model, iOS version and country setting. It does not get your videos, your scores, or your messages.

How old you have to be

You need to be 13 or older. The app asks your age when you set it up, and an under-13 answer stops there. It does not carry on into the app. The app makes its anonymous ID when it first opens, before it asks your age, so an under-13 answer still leaves one behind, but nothing about that person is stored against it. We are not being unfriendly, we just have not built something that is right for younger players yet.

Who we think you are

We do not know your name. There is no email, no phone number, nothing you had to type about who you are. Your account is a random string of characters that lives on your phone.

That has one consequence you should know about: if you lose your phone, you lose your account. There is no way for us to look you up and give it back, because we never knew who you were in the first place.

Getting rid of it all

Choose Delete my data in the app and it deletes everything we hold. Your videos, your scores, the record of when you talked to Ellis, and the record of how you used the app. It clears what is on your phone too. It is not hidden or archived. It goes, and it lets go of the anonymous ID we use. One record stays: RevenueCat, which handles subscriptions, keeps its own note of your phone and any purchase. Email contact@aries-digital.com (that is contact at aries-digital dot com) and we will have it deleted too.

We cannot delete what you said to Ellis, because we never had it.

Two things worth knowing before you do it.

Your five checks a week do not come back. Deleting your data does not hand you a fresh allowance. We are saying so plainly because it is the first thing someone would try.

Deleting the app is not the same as deleting your data. If you just delete the app, the anonymous ID goes with it, and without that ID we cannot find your records to remove them. They are not kept forever: they run out on their own inside the limits above, 30 days for video, 180 days for the record of how you used the app, and two years for scores.

If something is wrong

If you think we have something we should not, or you want to see what we have, email us and a person will answer. You have the right to ask, and you do not need a parent to ask for you. Email contact@aries-digital.com.

If the address above does not display properly, or the link does not open your mail, it is contact at aries-digital dot com.

The website

This section is about rugbyai.app in your browser. No video is uploaded here and nothing is scored on this site.

The waitlist

• Email address, so we can tell you when Rugby AI is available and send the occasional short note about what has changed in it.
• Role (player, parent, or coach).
• Club or school, only if you typed one.
• Whether you have an iPhone, only if you answered.
• What you want Rugby AI to help with, only if you typed something. It is an optional box on the form. We read it to decide what to build next. We do not use it to identify you, and leaving it blank changes nothing.
• Your age confirmation. On the waitlist form, you tick a box. On the page you reach from the app's weekly cap screen, sending the form is the confirmation, and the statement sits directly above the button. Either way, we store only that you confirmed, not your age or your date of birth.
• How you got here: which of our pages you signed up from, the campaign tags on the link you followed, and the page that sent you, if your browser passed one along. This tells us which posts and links bring people in. It is not used to identify you.
• A timestamp of when you signed up.
• If you reach us from the app's weekly cap screen, we store your email, whether the visit came from that screen, and, only if you type one, what you asked Rugby AI to do next.

That is the whole list of waitlist signup fields. The data lives in Airtable, a database service we pay for. Only Aries Digital can see it. We use it for two things: emailing you about Rugby AI, which means the occasional short note about the app, and understanding which links bring people here. Nothing else. We do not sell it, we do not share it with anyone else, and we do not use it to advertise to you anywhere other than in that email.

You can leave at any time. Every email we send has a way out in it, and if you would rather just tell us, email us and a person will action it. We keep it until you ask us to stop, or until you tell us you are no longer interested.

If you are under 13

For the waitlist on this website, we do not knowingly collect email addresses from anyone under 13. If you are under 13, an adult should join the list for you. If we learn an address belongs to someone under 13, we delete it.

Site visits

This site uses Cloudflare Web Analytics to count visits, estimated unique visitors, pages viewed, referrers, and how long people stay. It does not set a tracking cookie or an advertising identifier, and it cannot recognize the same person on a later day. Aries Digital can see those totals in the Cloudflare dashboard. We use them to tell whether the site is being read. We do not sell that data or use it to profile you.

Taps on the App Store button

When you tap a Download on the App Store button on this site, we add one to a count for that day. The count is filed under the page you were on, which button you tapped, and the campaign tag on the link that brought you here, or, if there was no tag, the name of the site that sent you. That is the whole record: a number per day. It holds no address, no device details, no cookie and nothing that could recognise you again, so it cannot tell one person from another. Nothing is stored on your device to do it. The link to Apple then carries the campaign name, so Apple can tell us how many downloads came from our website. It carries nothing about you.

Who we are

Rugby AI is a product of Aries Digital. To ask anything about this page, or to have waitlist details removed, email contact@aries-digital.com from the address you signed up with.

That address is contact at aries-digital dot com.

What changed

Changed 27 September 2026: this page now says whoever pays for the app, not only a parent, cannot read your conversation.

Changed 26 September 2026: Delete my data does not reach RevenueCat’s own record, and this page had said nothing was left anywhere. It now says what stays and how to have it deleted.

Changed 26 September 2026, later the same day: the App Store buttons on this site now pass the campaign name to Apple, and the paragraph on taps says so. Nothing about you goes with it.

Changed 26 September 2026: a new paragraph under What leaves your phone says what our server’s request log keeps, for how long, and that your chats with Coach Ellis are not in it. The log was already there; this page had not described it.

Changed 25 September 2026: two sentences here were wrong about the app, and they are corrected. The app makes its anonymous ID when it first opens, before it asks your age, so an under-13 answer does leave one behind, with nothing about the person stored against it. And a subscription the phone already holds is recorded against that ID when the app checks it at launch, before the age question.

Changed 24 September 2026, later the same day: two things the app already did are now written down. The video you film keeps its sound, stored for the same 30 days as the video, and RevenueCat receives an ID Apple gives the app plus basic details about your phone. Neither is new in the app. This page had not said them.

Changed 24 September 2026: a new section, How you use the app, says what version 1.1 of the app records about which screens you use, and for how long. The heading that said nothing leaves your phone unless you ask has changed to match, because from version 1.1 that is no longer the whole truth. Nothing about your videos, your scores or Coach Ellis has changed.

Changed 31 August 2026: the section about linking your account to an Apple account has been removed. Nothing else about your account changed. It is still anonymous, and losing your phone still loses it.

Changed 25 August 2026: the app section below is new and replaces the shorter description that stood here. It now names Coach Ellis and what reaches Google, names RevenueCat, says that video is stored in the United States, and spells out what deleting your data does and does not do. The website section below it is unchanged.