Free
$0
No card
- Five checks every week
- Your full check history
- A clip we can’t read never uses a check
A rugby coach in your pocket
Film one rep. Get the fix and the drill.
Then talk it through with Coach Ellis.
- Free to start
- Free on iPhone
- No account needed
- Built for players 13 and up
Real app output on a sample clip. Sped up.
A ball, an empty field, thirty minutes. Now what?
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No plan
You want to get better. You’re just not sure what to work on today.
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No feedback
You can’t see your own pass, and nobody’s there to tell you if it was right.
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No coach on the sideline
Your coach has thirty players. The extra ten minutes are on you.
Rugby AI turns one filmed rep into a clear answer: what to change, and the drill that changes it.
Five steps, one loop
- 1
Set up in a minute
Who plays, your position, and what you’re preparing for. No account.
- 2
Film one rep
At practice, on the iPhone you already have.
- 3
Get the fix and the drill
Passing gets a score out of 100. Kicking, catching and running get counted. Every check names what to change.
- 4
Ask Ellis
Talk it through with your coach.
- 5
Film it again
Same drill next week. See if you’ve moved up a band.
Real app output on sample clips.
Meet your coach for the extra ten minutes
Ask Ellis anything about rugby. Ask her what to work on tonight. She reads your latest check and turns it into the next thing to do.
Coach Ellis is part of Pro. Try her free: she writes you a note on your first real check.
Coach EllisAI coach
Passing · 80 · Thu, Sep 24
How do I get more power on my two-hand pass?
Power comes from the transfer of your weight and a clean finish. Drive from your hips, slide your arms through, and direct the ball where you want it to land.
Your last check was a passing check. Your pass score was 80. The cues to focus on are to follow through toward the target and finish with your fingers pointing where the ball should go.
Take that cue into Gate passing. The drill card setup is two cones, 2m apart. Pass through the gate, resetting your shoulders each rep, and count clean passes. Aim for around 8 clean passes through the gate, and stop sooner if they get messy.
Work those hands straight through to the target on every rep. Let me know how the set feels.
Every score is earned.
Rugby AI only scores a clip it can read clearly, so when you see a number, it’s yours.
Too dark, too far away, or something in the way? It tells you what to fix and asks for a retake. A clip it can’t read never costs you a check.
From Raw to Select-side
Every passing score lands in one of five bands. Film the same drill next week and see if you’ve moved up one. Kicking, catching and running are counted, and each count sits beside your own earlier counts.
- 0–39Raw
- 40–59Developing
- 60–74Solid
- 75–87Sharp
- 88+Select-side
Did your player ask for this?
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You don’t need to know rugby.
Hold the phone and film one rep. Rugby AI names the fix and the drill in plain language, so the player knows exactly what to do next.
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Nothing to sign up for.
No account and no card for the free plan. Pro renews through Apple, and you cancel any time in your iPhone settings.
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Clips delete themselves.
After 30 days, or straight away with Delete my data in the app. How we handle film
Start free. Go Pro for Coach Ellis.
Pro
$59.99 a year
About $5 a month, or $9.99 monthly.
- Coach Ellis, every day
- No weekly cap on checks
- Everything in Free
Seven days free for new subscribers.
Coaching a club or school side? Email us about your squad. Your players can start today, free, on their own iPhones.
Questions
What does it cost?
Free to start, with no card: five checks every week and your full history. Pro adds Coach Ellis every day and takes off the weekly cap on checks. Seven days free for new subscribers. The prices are in the pricing section above. Coaching a club or school side? Email us. We’d love to hear from you.
Where does my film go and how long is it kept?
Your clip is used for your check and deletes itself after 30 days. You can also clear your data yourself from inside the app, with Delete my data in your Profile. The privacy page has the full detail.
What does Rugby AI score?
Your technique. Passing is scored out of 100 and lands in one of five bands: Raw, Developing, Solid, Sharp and Select-side. Kicking, catching and running are counted: Rugby AI tells you what happened and how many times, and compares it with your own earlier checks. It doesn’t score matches or keep game stats.
What is Rugby AI?
Rugby AI is an iPhone app that coaches your rugby technique from one filmed rep. It scores your passing out of 100, counts your kicking, catching and running, names what to change, and gives you the drill that changes it. It’s built for the extra ten minutes after practice, when nobody’s watching and there’s nobody to tell you whether you got it right.
What do I film?
One player, one skill, one rep. A few seconds of phone video, shot from the side at about chest height, close enough that the whole body is in frame. Prop the phone somewhere and you don’t need a second person.
Who is it for?
Players 13 and up, with no upper limit. Adults are first-class users rather than an afterthought: a 30 year old club player and a 15 year old at school get the same scoring and the same coaching language. A parent or a teammate can film a player instead. Under 13 is not supported.
I don’t know rugby. Can I still help?
Yes. Hold the phone and film one rep. Rugby AI names the fix and the drill in plain language, so the player knows exactly what to do next.
Can a parent film me?
Yes. A parent or a teammate can hold the phone. The checks and the history belong to the player on the tape. Under 13 is not supported.
Who is Coach Ellis?
Ellis is the AI coach in the app. Ask her anything about rugby, or about your last check. She reads your latest check, not your video, and she keeps it about you: no comparisons with other players.
Do I need anything besides a phone?
No. An iPhone and somewhere to prop it. No sensors, nothing to wear, no second person. No ball handy? Watch Rugby AI score a sample pass first. It’s clearly marked, it never lands in your history, and it never uses a check.
Is there an Android version?
Rugby AI is built for iPhone.
Answers checked for version 1.1, September 2026. Cancelling, refunds and clips that did not score are on the support page.
Drills you can run alone
Free step-by-step guides. Film any of them in the app.
Your next rep is the one that counts.
Free to download. Five checks a week, no card, no account.
Not ready to download? Get a short note when there’s something new.
Leave your email and we’ll send a short note when there’s something new in Rugby AI.
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